James Culham gibt einen kleinen Einblick in die PR-Maschinerie der Architektur-Stars und erklärt, warum Architekten wie Frank Gehry kaum kritische Presse haben.

Soon after I was told that an interview with Mr. Gehry would not be possible - but that I could be part of a future group tour. Shortly after receiving this news I found the issue of Vanity Fair - fully two months prior to the building's opening - featuring a glowing profile - with lengthy interview(!) and written by the same person and publication which gave Gehry his most adoring press four years earlier in Bilbao, Spain.